Published on GOV.UK:
Baby Self-Feeding Pillows / Prop Feeders: product safety alert
- Check
- This alert covers every product of this type, whatever the brand.
Product
- Product type
- Baby Self-Feeding Pillows / Prop Feeders
- Description
- Baby self-feeding pillow products are designed to enable a baby to be positioned on its back and attached to a bottle so that it may self-feed without the assistance of a caregiver holding the bottle and controlling the feed. This is inconsistent with NHS guidance in relation to safe bottle feeding. The General Product Safety Regulations 2005 (GPSR) require all products to be safe in their normal or reasonably foreseeable usage. A baby, which is the intended user of the product, does not have the dexterity or cognitive ability to control the flow of bottle feed, or to know when to stop feeding, or to take action if it gags or chokes or to otherwise signal or raise alarm if something is going wrong. Crucial to this, gagging is characterised by noise and coughing, whereas choking is characterised by silence because of the blockage to the airway. The most common reason for babies to choke on feed is because the liquid is being dispensed faster than it can swallow. The harm in relation to aspiration pneumonia follows a similar sequence of events, but a choking event does not occur. However, the baby does breathe in liquid which goes on to cause an infection resulting in pneumonia. The risks from choking and aspiration pneumonia are entirely related to the design and intended use of the product – these risks cannot be mitigated by instructions. Consumers, local authority trading standards services and businesses are asked to take specific action to cease use or remove these products from the market and dispose of safely, as advised below.
Hazard
- Details
- Baby self-feeding pillows are designed to enable babies to bottle feed without the assistance or supervision of a caregiver. This creates a risk of serious harm or death from: Choking on the feed Aspiration pneumonia
- What the alert advises
- Self-Feeding Pillows/Prop Feeders present a risk of serious harm or death. Consumers should immediately stop using these products and dispose of them safely.
What to do
- This alert is not about one brand or model but a type of product. Check whether you use one at home and follow what the alert advises above.
Have a product that seems unsafe? Find out how to report it
Official source
- Reference
- PSA3
- Notified by
- Office for Product Safety and Standards
- On The Baby Blog since
- 10 November 2026
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