Published on GOV.UK:

Elephant Shape Sleep Pillow sold via Wish

Risk level
Serious
Action
Other
Check
model B117-25
See what to do ↓
Official report with product photos (PDF) (opens in a new tab)

Product

Product type
Baby Sleeping Pillows
Brand
Brand not given
Model
B117-25
Description
Grey pillow shaped like an elephant.
Wish Listing Name
Animal Shape Breathable Baby Anti-head Shape Pillow
Country of Origin
China

Hazard

Risk level
Serious
Details
The product has been identified as presenting a risk of suffocation when used in a sleep space for babies. Pillows and soft toys are advised not to be placed in the sleep space for babies under the age of one year as their presence increases the risk of overheating and airway obstruction, which have been associated with sudden infant death syndrome (SIDS). OPSS has published a Product Safety Alert for Baby Sleep Pillows, which highlights the risk they may pose to babies: Product Safety Alert (PA8). Further information on safe sleeping for babies can be found on the NHS website at the following link: https://www.nhs.uk/start-for-life/baby/baby-basics/newborn-and-baby-sleeping-advice-for-parents/safe-sleep-advice-for-babies/
Legal requirement
The product does not meet the requirements of the General Product Safety Regulations 2005.
Measures taken
Other
Corrective action
The listing is no longer available on the online marketplace (Wish). We recommend owners stop using this product immediately. Contact the distributor you purchased from to request redress.

What to do

  1. Check your product: model B117-25. These are usually on the label, the packaging or the instructions.
  2. If it matches, stop using the product and keep it away from children.
  3. Contact the retailer or manufacturer to find out what to do.
  4. If you’re not sure, quote reference 2606-0131 when you contact the seller.

Have a product that seems unsafe? Find out how to report it

Official source

Reference
2606-0131
Notified by
Office for Product Safety and Standards
On The Baby Blog since
9 November 2026
Read the notice on GOV.UK (opens in a new tab)

More notices: sleep and cots

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