Published on GOV.UK:

Baby Play Gym Mat sold via Amazon

Risk level
Serious
Action
Destruction of the product, Import rejected at border, Removal of the listing by the online marketplace
Check
model WJ121578, Dino-UK0210
See what to do ↓
Official report with product photos (PDF) (opens in a new tab)

Product

Product type
Baby Play Pens/Dens
Brand
Brand not given
Model
WJ121578, Dino-UK0210
Description
A baby play gym mat in black and white with dinosaur print, supplied with multi-coloured plastic balls. Packaged in white and blue cardboard packaging with wording ‘Baby Play Gym Mat Hands-Free Relaxing Time for Parents’, and marked as suitable for 0+ months.
Amazon Identifiers
X0028G5NI1 FBA15KFPC536U000026
Country of Origin
China

Hazard

Risk level
Serious
Details
The product presents a serious risk of choking as it contains a squeaker that can detach or break off during reasonably foreseeable use, creating a small part which fits entirely within a small parts cylinder. This small part poses a choking hazard to young children, particularly those under 36 months of age who have a natural tendency to explore objects by placing them in their mouths.
Legal requirement
The product does not meet the requirements of the Toys (Safety) Regulations 2011.
Measures taken
Destruction of the product, Import rejected at border, Removal of the listing by the online marketplace
Corrective action
The import has been rejected at the border and destroyed. The listing has been removed by the online marketplace (Amazon).

What to do

  1. Check your product: model WJ121578, Dino-UK0210. These are usually on the label, the packaging or the instructions.
  2. If it matches, stop using the product and keep it away from children.
  3. The product has been taken off sale or its online listing removed. If you already have it, contact the seller about a refund.
  4. If you’re not sure, quote reference 2510-0073 when you contact the seller.

Have a product that seems unsafe? Find out how to report it

Official source

Reference
2510-0073
Notified by
Local Authority Trading Standards
On The Baby Blog since
9 November 2026
Read the notice on GOV.UK (opens in a new tab)

More notices: toys and play

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